Overthinking Brand Photos? Think Again.
- Emily Marcella
- Jan 6
- 3 min read
You look through your website, scrolled through your Instagram feed, and realize there's a caliber gap between the work you're doing and the visuals representing you.
It's been on your list for ages - 'new brand photos.'
But it's way easier to continue to write 'new brand photos' on your project list than it is to actually have photos taken. The second you think you're going to finally have new brand photos taken your brain starts spinning with ideas, and to-do's, and visions of what it all should look like...
Then there you find yourself. In an analysis-paralysis of overthinking.
Suddenly, what should be a simple, regularly occurring marketing tasks becomes the overwhelm of the century and you put it off again.
If you currently find yourself paralyzed by whirlwind of questions and emotions that come up when thinking about brand photos, then it's time to shift your perspective.
Here are three steps to stop overthinking and start leading with a refreshed personal branding strategy.
Simplify Your Vision Before You Get Overwhelmed
As an entrepreneur, your brain is wired to see the big picture.
You see yourself in a variety of setups, wearing all the on-brand attire, easily posing and laughing your way through hundreds of brand photos.
Then you come back to reality and realize all these visions are coming from your overloaded Pinterest board of brand photo inspiration.
If you think your Pinterest board needs to be recreated shot-for-shot, you're going to land yourself back in a state of overwhelm.
Think Again:
Pinterest is an excellent starting point to generate an idea of what your brand photos could be AND your inspiration board should be concise. Narrow your inspiration down to 15-20 images that could represent your brand, poses and outfits you like, and the emotions you want to convey.
By narrowing down your inspiration board, you narrow your focus on your brand photos.
Let Your Marketing Strategy Dictate the Brand Photos
As you're looking through your marketing channels - like your website, social media accounts, email marketing, designed materials within your business - think critically and ask yourself:
Is my online image a reflection of who I am today?
Will a visitor feel a connection to me from looking at my online presence?
Is the caliber of visuals a good representation of the caliber of my services?
Think Again:
When you look at your personal branding and small business marketing needs first, the 'type' of brand photos become clear. You're not just posing for a camera to create pretty pictures, you're creating strategic visuals to fill specific gaps in your marketing.
Have a Conversation with a Brand Photographer
Your zone of genius is likely not in the brand photography space, otherwise, you wouldn't be reading this post!
Find a brand photographer who's work and style speaks to you and reach out to them.
A Northern Virginia Brand Photographer is your strategic and creative partner. A simple introductory call with a brand photographer will ease your overwhelm and get you started in the right direction.
At Emily Marcella Brand Photography, I thrive on helping my clients bridge the gap between their expertise and their imagery. It all starts with a simple discovery call to learn more about you and what it is you envision for your brand photos. From there, we have a creative conversation sharing ideas and bringing a plan together.
Stop Overthinking, Start Leading
In our competitive Northern Virginia market, the 'perfect' time for photos doesn't exist - but it's always the right time to learn more and take action.
Ready to stop spiraling when thinking about your brand photos? Let's chat about how a strategic brand photography session can give you your marketing confidence back.
About the Brand Photos in this Post
Keller is the heart behind Therapy with Keller and takes a modern therapy approach for anxious and ambitious Millennials and Gen Z. She encourages her clients to address their stress, anxiety, and burnout so they can get back to living a life they love. Connect with Keller on Instagram and inquire about her services through her website.
About the Northern Virginia Brand Photographer, Emily Marcella
Emily Marcella is a NOVA Brand Photographer here to serve creative small business owners and entrepreneurs with strategic branding photography. Emily geeks out over small business marketing and genuinely wants your visual presence to pop with your ideal client (thus the bubble gum, fun right?). Overwhelm doesn't exist in my client experience because we walk through each aspect of your brand photos together. Let's connect on Instagram or on a quick phone call, shall we?
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