As consumers, we're always looking to connect with brands whether we realize it or not. Think about it - you're in need of a professional service and as you search the internet you're bombarded with options. How do you narrow it down?
Let's say you have a few options infront of you that all have good reviews, decent information on their website, and fall within your budget. My guess is you'll head to the About page to learn more about who exactly it is you'll be working with.
Sound about right? We all do it because we're all looking for personal connection. Knowing who we're working with by seeing what they look like and learning more about them helps us to see ourselves working with them.
Here's where an About page with upated uniform headshots and personal brand photography plays a big role!
You're a discerning consumer looking for connection so don't you think your potential clients are doing the same thing?
Let's take this a step further - say you're a parent looking for a professional service for your child. You'll be even more discerning in your search.
I've absolutely been there before - looking for a pediatrician, physical therapist, dentist, etc. for my children and each time I found myself on the About page looking at their practitioners before making a decision to book an appointment.
OWLS Therapy, a speech therapy practice serving Northern Virginia, is all too familiar with this behavior. Their patients have parents who want to know who their service provider will be. Seeing their therapists all on one page with their bios and background is a comforting feature for this service-based business.
During our brand sessions together, we worked to create on-brand headshots, showing both professionalism and personality, along with group photos, and brand photos highlighting therapists as if they were working with a patient.
The result provided OWLS Therapy, with a gallery of brand images to use through out their website, printed marketing materials, and online content marketing efforts like blogging and social media posts.
Interested in exploring brand photography for your team? Inquire today!
About OWLS Speech Therapy based in Alexandria, Virginia
OWLS Therapy is a comprehensive speech and language therapy practice based in Alexandria, Virginia, and serving the surrounding areas. Under the direction of Janene Besch, OWLS Therapy focuses on oral language, writing, literacy, and speech therapy for children. The OWLS Therapy team is dedicated to helping children and does so with kindness, warmth, and compassion. Connect with OWLS Therapy through their website and on Instagram.
About Emily Marcella Brand Photography
Emily Marcella is a Northern Virginia Brand Photographer with the goal to help small businesses and entrepreneurs create intentional marketing imagery that will help them connect with their audience and elevate their branding. Emily follows a strategic three step approach and will take the overwhelm out of creating content for your business.
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