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Better Together - Personal Branding Photography for a Product Based Business

Writer's picture: Emily MarcellaEmily Marcella

Elevating Your Brand: The Power of Combining Personal Branding & Product Photography


In today's digital age, consumers crave authenticity. They want to know the story behind the products they buy and connect with the people who create them. That's where the magic of combining personal branding photos with lifestyle product photography comes in.


I was fortunate to connect with the ladies behind Camelope - a modern children's brand producing solutions to everyday tasks. For our session, we focused on the Cheeky Changer, a toy bar for your changing table to engage your little one while you easily take on diaper duty.


These two moms knew the struggle of a diaper change with a wiggly baby. They came up with a well-crafted, beautifully designed product to make an everyday necessity easier and more enjoyable for all involved.


For their brand photos, we wanted to create personal branding photos of the founders - moms who knew their customer's problem all too well - and of the product - both in use and as a standalone as it would be found in a home.


See the outcome of this personal branding session for a product-based business and learn three benefits of combining the two.




Build Authentic Connections with Personal Brand Photography for Your Product-Based Business


Putting a face to your brand humanizes it, allowing customers to connect with you on a personal level and understand your values and passions. This fosters trust and loyalty, as customers feel more confident supporting a brand they know and understand. Your personal brand photos tell your story – your journey, your inspirations, and the "why" behind your products – creating a deeper emotional connection with your audience.




Cohesive & Engaging Imagery for Your Personal Brand


Maintaining a consistent style across personal branding and product photography creates a strong visual identity, enhancing brand recognition. Seamlessly integrating your personal brand into product imagery creates a more compelling narrative, telling a story of how your products are created, used, and experienced.



Bring Your Products to Life with Personal Branding Lifestyle Photos


Lifestyle photos featuring you using your products showcase their real-world applications, highlighting how they solve customer problems and improve their lives. By demonstrating the positive emotions your products evoke – like happiness, confidence, and relaxation – you create a strong emotional connection with your audience.



Ready to Elevate Your Creative Product-Based Business?


It's your turn - drop a note today with what you envision for your brand photos and let's bring that vision to life!




 

About The Business Behind the Photos


Camelope is a brand crafting functional yet stylish nursery items to make raising your little one even more enjoyable. Based in Alexandria, Virginia, Camelope is made up of two moms who bonded over the struggles of diaper changes and dreamed up the Cheeky Changer to make the experience easier. Follow their journey on Instagram and stay up to date through their website.




 

About the Brand Photographer


Emily Marcella is a personal branding photographer based in Northern Virginia and serving creative small business owners. Emily's passion is helping women show up confidently in their marketing so that they can connect with their ideal clients and ultimately grow their business.


Join Emily on Instagram and Pinterest


Better yet, connect with Emily to create your own personal branding photos.

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